SOME REALTORS® ADD VALUE TO THEIR SERVICES BY OFFERING REBATES / CASH BACK
SOME REALTORS® ADD VALUE BY OFFERING REBATES / CASH BACK
As the competition for real estate clients heats up, consumers are turning to agents that add value to their services by offering their Buyer Clients part of the commission they earn when they represent them in the purchase of their home or investment property.
A recent article on the CBC News website by Sophia Harris explains how real estate buyers are using the internet and the vast assortment of real estate related websites to do much of the work to find the property they want to buy that traditionally would have been done by their REALTOR®. As a result, the consumer is receptive to (and sometimes expects to) receive part of the Commission that is earned by the buyer’s real estate agent.
Although many agents are very reluctant to “share” their commission with their buyer clients, some of the more innovative REALTORS® are actively promoting their Cash Back or Commission Rebate offerings as a way to retain some of their past clients and gain some new ones. The traditional REALTOR® or real estate Brokerage is facing greater competition and the ones that are willing to change and provide greater Value Added services are the ones that will thrive in this new, more competitive environment.
Below is an excerpt from that article. A link to the full article is located at the end of this post.
Realtors Offer Cash Rebates to Woo Do-it-Yourself Homebuyers.
Buyers are doing the legwork online and some realtors say that means less work for them.
The role of realtors is changing, as Canadians are no longer relying on them to find the right homes.
High-tech real estate websites are now empowering consumers to shop for their dream homes on their own.
As the internet transforms their industry, where does the real estate agent fit in?
A new breed of realtors say they’re often not needed until the home stretch. So they’re offering clients a cut to their commission that can amount to a rebate of thousands of dollars.
It’s a perk that’s sometimes frowned upon in an industry that clings to tradition……..
SOME REALTORS® ADD VALUE BY OFFERING REBATES / CASH BACK
As the competition for real estate clients heats up, consumers are turning to agents that add value to their services by offering their Buyer Clients part of the commission they earn when they represent them in the purchase of their home or investment property.
A recent article on the CBC News website by Sophia Harris explains how real estate buyers are using the internet and the vast assortment of real estate related websites to do much of the work to find the property they want to buy that traditionally would have been done by their REALTOR®. As a result, the consumer is receptive to (and sometimes expects to) receive part of the Commission that is earned by the buyer’s real estate agent.
Although many agents are very reluctant to “share” their commission with their buyer clients, some of the more innovative REALTORS® are actively promoting their Cash Back or Commission Rebate offerings as a way to retain some of their past clients and gain some new ones. The traditional REALTOR® or real estate Brokerage is facing greater competition and the ones that are willing to change and provide greater Value Added services are the ones that will thrive in this new, more competitive environment.
Below is an excerpt from that article. A link to the full article is located at the end of this post.
Realtors Offer Cash Rebates to Woo Do-it-Yourself Homebuyers.
Buyers are doing the legwork online and some realtors say that means less work for them.
The role of realtors is changing, as Canadians are no longer relying on them to find the right homes.
High-tech real estate websites are now empowering consumers to shop for their dream homes on their own.
As the internet transforms their industry, where does the real estate agent fit in?
A new breed of realtors say they’re often not needed until the home stretch. So they’re offering clients a cut to their commission that can amount to a rebate of thousands of dollars.
It’s a perk that’s sometimes frowned upon in an industry that clings to tradition……..
Cash back
When Rouah does buy a property, his agent will give him a rebate: 15 per cent of the agent’s 2.5 per cent commission that’s paid by the seller. Rouah says it’s a fair deal considering the process is a “combined effort.”……
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When Rouah does buy a property, his agent will give him a rebate: 15 per cent of the agent’s 2.5 per cent commission that’s paid by the seller. Rouah says it’s a fair deal considering the process is a “combined effort.”……
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If you’re looking for an Experienced and Knowledgeable REALTOR® in the Hamilton, Burlington, Ancaster & Stoney Creek Area that will provide a Cash Back / Comission Rebate, Call Andrew Ielasi (Broker of Record) of Corona Realty Inc., Brokerage at (905) 525-3311 or visit www.coronarealty.ca for more information.
Full Article By Sophia Harris, CBC News Posted: Jan 28, 2015 5:00 AM ET Last Updated: Jan 28, 2015 6:55 PM ET :
http://www.cbc.ca/news/business/realtors-offer-cash-rebates-to-woo-do-it-yourself-homebuyers-1.2933534
Full Article By Sophia Harris, CBC News Posted: Jan 28, 2015 5:00 AM ET Last Updated: Jan 28, 2015 6:55 PM ET :
http://www.cbc.ca/news/business/realtors-offer-cash-rebates-to-woo-do-it-yourself-homebuyers-1.2933534
http://www.cbc.ca/news/business/realtors-offer-cash-rebates-to-woo-do-it-yourself-homebuyers-1.2933534
